Welcome to Handler Rod Building Supply

Handler Rod Building Supply is the one stop shop for the "Ultimate Fisherman". The fisherman who wants the best rods, the best reels, and the best rigs so they can have the "Ultimate" experience. There is nothing like having a fully customized outfit, and knowing that you built it yourself. Let us help you build the "Ultimate" rod.

“I began building my own rods out of necessity. There just weren’t production line rods out there that did exactly what was needed for each kind of fishing that I did. So I began experimenting, like I am sure many of you have. Made some mistakes, but I also learned a lot that has helped me select the proper components for any given project. We fish because we enjoy it, but there is nothing enjoyable about losing fish because we don’t have the right outfit. Let me help you put together exactly the rod you are looking for.”

Adrian Martinez, Owner - Handler Rod Building Supply

Here are just some of the products/services we offer:

• Advice from an experienced rod builder with applicable fishing knowledge to help take the guess work out of your project.
• Carrying a full selection of rod building components for every kind of project. Specializing in complete rod kits for different fishing applications.
• Tools, rod wrapping machines and dryers to make your project go smoothly.
• Shimano Top Shelf dealer along with a full selection of Newell, Penn, and Diawa reels. Get the perfect reel to complete your custom outfit.
• Line from today’s top manufacturers. Jerry Brown Line One braided line, Triple fish, and more. We can even load it on whatever reel you purchase for FREE!!